LAH Sotheby's International Realty · Lake Martin

The Content Roadmap
July 2026 through February 2027

Channels  Newsletter · Instagram · Facebook · YouTube Cadence  Monthly newsletter · 4 to 5 social posts weekly Theme  Where Exceptional Service Meets Elevated Living
i.

The Weekly Engine

The part worth locking in first. Same skeleton every week, swap the content in. Once the rhythm is muscle memory, the monthly themes drop right on top.

MonMarket Mondays

Market and educational. The Auburn plus Lake Martin update lives here.

TueTour Tuesdays

A current listing, as a Reel or carousel.

WedCommunity Wednesdays

Neighborhood spotlight or a local business and restaurant.

ThuLifestyle Thursdays

The rotating series: Luxury at Every Price Point, Gameday, or Perfect Weekend.

FriWeekend Fridays

Perfect Weekend on the Lake, or a local business set up for the weekend.

Sat / SunThe Light Touch

Stories, agent moments, network reshares, user content.

Newsletter  1x / month Instagram + Facebook  4 to 5x / week YouTube  1 to 2x / month Articles  1x / month
ii.

The Season, Month by Month

Each month runs the engine, plus a seasonal headline theme. Gameday weekends are slotted so posts land the week of the actual game.

JulyFrom the 20th
Headline: Peak summer on the lake

Anchors

  • Newsletter: July market update, plus a summer-on-the-lake feature.
  • Article: Luxury at Every Price Point series kickoff.
  • YouTube: Soft launch. A summer lake reel or one listing tour.
  • Series: Perfect Weekend on the Lake, Summer edition. Launch Luxury at Every Price Point.

Pillars in rotation

Lakefront neighborhood spotlight Restaurant with a dock or patio Current listings Network reshare
AugustRelocation season
Headline: Auburn Move-In

Anchors

  • Newsletter: August market update, plus an Auburn relocation feature.
  • Article: "New to Auburn? Your Move-In Playbook."
  • YouTube: Neighborhood tour of a family-friendly Auburn area.
  • Series: Luxury at Every Price Point continues.

Pillars in rotation

Auburn family neighborhood Local business for newcomers New construction / builder Current listings Network reshare
SeptemberGameday launches
Headline: Your heaviest gameday month

Anchors

  • Newsletter: September market update, plus "Gameday real estate: buy, invest, or rent it out."
  • Article: The investment case for an Auburn gameday home.
  • YouTube: A gameday-proximity property tour. Strong first real tour month.
  • Series: Perfect Weekend on the Lake, Fall edition.

Pillars in rotation

Neighborhood spotlight Tailgate food spot Current listings Network reshare

Gameday weekends

Sept 5 vs Baylor · Atlanta · bridge the city crowd to lake homes Sept 12 vs Southern Miss · home opener · own the gameday lifestyle Sept 19 vs Florida · marquee · push investment hardest here Sept 26 vs Vanderbilt · home · homes near Jordan-Hare
OctoberPeak fall + gameday
Headline: New construction takes the spotlight

Anchors

  • Newsletter: October market update, plus a new construction and builder spotlight.
  • Article: New construction and local builders feature.
  • YouTube: Builder or new-construction walkthrough.
  • Series: Luxury at Every Price Point continues.

Pillars in rotation

Neighborhood spotlight Fall festival / seasonal restaurant Current listings Network reshare

Gameday weekends

Oct 3 at Tennessee · lifestyle only Oct 17 at Georgia · lifestyle only Oct 24 vs LSU · marquee · strongest post of the month Oct 31 at Ole Miss · lifestyle only
NovemberThe pivot
Headline: Holiday Hosting begins, season closes on emotion

Anchors

  • Newsletter: November market update, plus the Holiday Hosting kickoff.
  • Article: "Homes made for the holidays: entertaining spaces we love."
  • YouTube: A home tour focused on gathering spaces.
  • Series: Holiday Hosting launches. Perfect Weekend on the Lake, Winter edition, late month.

Pillars in rotation

Neighborhood spotlight Small Business Saturday feature Thanksgiving gratitude Current listings Network reshare

Gameday weekends

Nov 7 vs Arkansas · home Nov 14 at Mississippi State · lifestyle only Nov 21 vs Samford · last home game · "last chance to tailgate" Nov 28 Iron Bowl at Alabama · pure rivalry pride, no sales pitch
DecemberThe warm goodbye
Headline: Holidays, year-end, gratitude

Anchors

  • Newsletter: Year-in-review market piece with a 2027 teaser, plus Favorite Moments from the Year.
  • Article: "Our favorite moments of 2026."
  • YouTube: Year-in-review montage, or a cozy winter listing tour.
  • Series: Holiday Hosting continues. Favorite Moments from the Year runs as the end-of-year recap.

Pillars in rotation

Cozy winter listings Network highlight Community gratitude Final neighborhood spotlight Holiday shopping / dining
JanuaryThe fresh start
Headline: New year, new home

Anchors

  • Newsletter: January market update, plus a 2027 Lake Martin market outlook.
  • Article: "New year, new home: why winter is a quietly smart time to buy on the lake."
  • YouTube: A cozy winter listing tour, or what your 2027 budget buys on Lake Martin.
  • Series: Luxury at Every Price Point continues. Perfect Weekend on the Lake, Winter edition, wraps early in the month.

Pillars in rotation

Neighborhood spotlight Cozy cafe or winter restaurant Fresh start and goal setting Current listings Network reshare
FebruaryLove where you live
Headline: Love where you live

Anchors

  • Newsletter: February market update, plus a homes-we-love feature for Valentine's.
  • Article: "Love where you live: the Lake Martin neighborhoods our clients adore."
  • YouTube: A sunset lake tour, or a favorite-spaces walkthrough of a current listing.
  • Series: Luxury at Every Price Point continues. Perfect Weekend on the Lake, Spring edition, launches late in the month. Auburn baseball season opens.

Pillars in rotation

Neighborhood spotlight Date-night restaurant or local business Community love and gratitude Current listings Network reshare
One standing reminder: gameday dates here are pulled from the schedule you sent over. Give them one last look against Auburn's official athletics schedule before building weeks ahead, since kickoff dates can shift.
iii.

What Carries Into 2027

The lake series never runs dry

Perfect Weekend on the Lake still has Spring and Summer editions queued, so the itinerary franchise rolls straight into the new year.

Luxury at Every Price Point

An evergreen series with no natural end. Keep it in the Thursday rotation as long as it earns engagement.

The Auburn spring calendar

Baseball, A-Day, and graduation relocation season pick right up, giving Q1 its own set of local anchors.